University Identity

Kyung Hee cyber University's University Identity (UI), which has represented the University on and off campus for Kyung Hee's history of 70 years, has been renewed.

The traditional symbol representing the University's founding principles and visions of "creating a civilized world" and "building a better society" has been reborn visually as a seal, an emblem, and a character mark. The new UI embodies Kyung Hee's vision to build upon the University's 60-year history to rise to the ranks of the world's most prestigious institutions.

With the change of Kyung Hee’s symbol, Kyung Hee Cyber University has renewed its symbol by applying Kyung Hee University’s UI to.

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  University Seal

  While retaining the founding principles of the original seal, the new design concept represents Kyung Hee's future ideal of contributing to the creation of a better global community by establishing new common values.

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  The image of the official seal was taken from the embossed carvings placed in the Central Library of the Global Campus and the lobby of the Graduate Institute of Peace Studies. And the seal will be used on internationally recognized documents and international events.

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  Symbol Mark

  The symbol is inscribed with the acronym of Kyung Hee Cyber University and has the world map which is patterned after the UN’s seal in the background. This symbolizes Kyung Hee's vision for globalization as well as an open mind and humanism for the world.

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  Word Mark

  The word mark, added with aesthetical beauty in the acronym ‘KHCU’, is the typography which embodies crossing-over and elevated images, representing the meaning of creativity, insight, advances, exchanges, communication to make it possible to create a civilized world and further the humane society.

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  Character Mark / Signature

  The character mark visualizes the Kyung Hee Spirit with the dignified mane of the Laughing Lion, the torch which sheds light on the truth, and the dove, an international symbol of peace. The mark will be used on the University’s promotional products to proliferate Kyung Hee’s brand value on and off campus.

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  Magnolia is the official flower of Kyung Hee University and the Magnolia logo embodies the qualities that Kyung Hee stands for such as resilience, beauty, generosity, and unity. Along with the other character mark of the University, the Laughing Lion, the Magnolia represents the cultural aspect of Kyung Hee.

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